Online Campaigns – The legal part
// May 18th, 2009 // Digital Campaigns
1. CID Application
- Regardless the value of the prize, a CID application is required. Click here to download the CID Application. Do check SPF’s website for changes. Application needs to be done 4 weeks prior to commencement of campaign.
2. Value of prize greater than S$10k
- The results needs to be published on newspaper. The law did not state which newspaper so you can choose the one that’s cheapest. Do note that the cost of the newspaper ad must be catered in the proposal.
3. Luck Draw
If a luck draw is to be conducted, it has to be in the presence of a 3rd party auditor. Be sure to get a quote on this before submitting the quote to the client.
4. Notification of winners
It is stated by law the winners need to be notified in writing, by post. No email notifications please.
5. Dispose of unclaimed prizes within 2 months of draw to charity.
Unclaimed prizes need to be donated to Community Chest or another other charitable organizations under NCSS. make sure this is done within 2 months of the draw. The donation can be cash of equivalent amount.
6. Close with an audited statement
Submit an audited statement to CID (Annex B of this document) within 3 months of the draw.





