Using facebook profile pic as a campaign driver
// June 11th, 2009 // Digital Campaigns
Here’s an idea for an ad campaign on FB.
Ask ppl to change their profile pics to a campaign identifier, client’s logo, etc and then join the fan page. Daily draw to win prizes. Winner collects the prize, take a pic with the prize, change the profile pic to that and also change Status to ‘I won this at www.xzx.com’. By doing this, the winner qualifies to win the final grand prize.
Lethally viral….Cool huh?





