Web Design, Digital & Social Media Marketing in Singapore

Integrating social media marketing into your digital strategy

// July 2nd, 2009 // Social Media Marketing

All these years, we have been focusing on SEO (and also SEM) as part of our internet marketing strategy to drive traffic to our websites. We have been obsessed with page rankings, keywords optimization, inbound links, etc. We are not wrong. But today, it is important to recognize that consumers are not just relying on search engines to find information, there are many more places that they search now.

We need to look into social media marketing as part of our strategy. Companies need to be more searchable in social media networks as well. Probably soon, somebody will be coming up with a social media page rank. From this perspective, Search Engine Optimization should be expanded to include Social Media Marketing, thus the new term Search Optimization.

According to the Aberdeen group research report released in March 2009:-
* 63% of companies surveyed plan to increase their social media marketing budgets
* 21% plan to increase spending by 25% or more
* 34% responding plan to make no change.
* only 3% plan to shrink social media budgets

This clearly shows that despite the current economy turmoil, which also hit us badly in Singapore, companies are beginning to understand that traffic sources are no longer solely dependent on SEO.

Companies in Singapore is slow to pick up social media marketing. They have heard alot about it but is clueless what it can be done and how it should be done. If we understand the important of being Search Optimized, our strategies our clients should  My point is that agencies need to start educating clients, encouraging them to take small steps into social media marketing. Illustrating to them their ROIs and managing their expectations. Small steps in this infant market is crucial.