Will the Twitter craze hit Singapore?
// July 2nd, 2009 // Social Media Marketing
I asked myself this question before I decided to take the plunge into the world of tweets. I cannot find statistics of twitter users in Singapore. I asked around and most of my peers heard of twitter, probably got an account but has never used it since then.
The question is our mind is – who the hell what’s to do what you are watching, eating or playing with? I can do take on Facebook, I can share that on my blog so why twitter?
I recalled 10 years back when Blogs hit the shores of Singapore. People where asking, who the heck with the right frame of mind will want to publish his/her diary online? And who would want to read them?
Today, blogs have evolved. It has taken over corporate websites, spearheading the frontlines of digital marketing for various companies, allowing them to share their thought process and beliefs with clients. Blogs has became an integral part of digital marketing, a powerful tool in SEO and a necessity for promoting thought leadership. Would those would ridiculed the thought of a Weblog10 years back be left wondering how mypoic they were? I was one of them. my friends.
I see Twitter as a form of blog -micro-blogging. I didn’t coin that that word. With the emergence of multiple social media channels, consumers and companies will find it more an more difficult to devote their precious time to these channels. Maintaining a blog is time consuming task. As such, we are seeing a hybrid of blog and tweets. Blog sites can now pull twitter feeds real-time. Integrating these 2 channels allows content to be updated regularly. Tweet content that are shorter, or a hyperlink to a good read somewhere, etc. Blog content that are longer and requires more efforts in articulating your points.
Twitter will take roots in Singapore. Soon.





