Web Design, Digital & Social Media Marketing in Singapore

Are digital agencies in Singapore embracing social media?

// August 3rd, 2009 // Agency Management, Social Media Marketing

Social media changes the way we do businesses. At least, that’s what most digital marketers believe and preach. We have always been telling our clients here in Singapore the importance of listening to the clients, building relationships and establishing trusts online. So how about ourselves as digital agencies?

Marketing
I did a quick search on google “digital agency singapore“.  The 1st page contains 5 local digital agencies (I have filtered out those non-agency results):-

• Profero Singapore
• Above 1
• Adwright
• Oasis Interactive
• Method Media

There is no doubt that all these agencies are established and respectable companies that serves some of the best brands in the Singapore. My question is – if we are are digital marketers, shouldn’t the agency be embracing digital media to the fullest, including social media? Blogs, LinkedIn, Twitter feeds, facebook, etc….

People
Like our clients, we started off with people that are not exactly into social media. There is a phase where existing team members need to ‘educated’ on social media marketing and I have been through that myself. Implementing social media to a group of team members that have their primary jobs to perform is not exactly the easiest task around. People that live on social media do not need to be reminded to tweet, update their blogs, tag their friends of flickr & facebook… I would see the shift in recruitment criteria in digital agencies to include being ’sm-savvy’ as one of the primary criteria soon.

To be continued…