Jetstar Asia’s radio ads – Example of content marketing
// October 2nd, 2009 // No Comments » // Digital Marketing, Social Media Marketing, Web Design
On my way to work in the morning, the Jetstar Asia’s radio ad always catches my attention. I think it resonates strongly with my belief in content marketing. 90% of the ad talks about highlights of the destination, content that tourist visiting will like to know. That’s an excellent example of content marketing. You share contents that are relevant to your potential customers, allow them to consume these contents, over a period of time, build a relationship and influence a sale at the end of the day.
I was hoping to get more information on the ad about nightlife in Taipei from their website. To my surprise, there was indeed a free travel guide for Taipei that I could download for free. 2 thumbs up!
I see an extension to this radio ad campaign to the digital space by publishing these guides onto a Jetstar travel blog, allow their customers to comment or share experiences and thus, completing the entire experience. The blog posts which are search engine-friendly (if they are properly crafted) will also help drive relevant traffic to the website.
I will fly Jetstar the next time I visit Taipei. ;o)
