// November 3rd, 2009 // No Comments » // Digital Campaigns, Digital Marketing, Social Media Marketing
Digital agencies are probably getting more enquiries on social media marketing lately. Clients have been asking what can they do on Facebook, Twitter, LinkedIn, YouTube, etc. All of a sudden there seems to be a huge demand but is this an opportunity for digital agencies to monetize or it is a wake-up call for us to understand the need to stay relevant in this ever-evolving digital space.
At the end of the day, the agency job is to equip the clients with a strategy in connecting with their customers, a platform to do that, best practices in managing it and tracking metrics to allow R.O.I. reporting. But the actual implementation is still very much by the client. The only possible way to monetize is a retainer fee to help the client stay on the intended path, or help them in making tweaks to fine-tune the entire strategy.
So if you ask me if there’s money to be made here, I will probably say no. As an agency, knowing how to deal with social media allows you to integrate them into your digital strategy, making your outreach campaigns more viral, more influential, more human. Social media marketing should be seen as part of your client digital strategy and it is key that the agency is able to harness this to build better brands via the digital space.
