Web Design, Digital & Social Media Marketing in Singapore

5 steps to generating leads from LinkedIn

// January 26th, 2010 // Social Media Marketing

Your profile is what you are

On LinkedIn (just like in any other social media spaces), you are what your profile says. As such, it is important that your LinkedIn profile is not only up-to-date but clearly reflects that you do and what you are good at. Put some thoughts into crafting a profile for the job you want.

If you are are a Business Analyst looking out for opportunities in the digital marketing space, changing your current job title to ‘Business Analyst (Marketing / Social Media) will put you within the search radar immediately. Integrate your blog and blog about relevant topics. Get affiliated with relevant groups and start participating in LinkedIn Answers.

Get connected and reconnected

Once your profile is up-to-date and is able to tell people clearly what you are doing and good at, start connecting with people that you know. Take the stack of namecards from your drawer and start searching for contacts that are on LinkedIn too.

Make it a point that whenever you receive a new namecard, do a search on LinkedIn and see if you can locate the contact. Build your network this way and see it grows! Remember to include your LinkedIn URL in your email signature, blog and any digital assets so you can be located easily.

LinkedIn groups – Be seen, be heard.

With new connections adding up, look into potential customers’ profiles and see what are the groups that they are active in. Join them and listen to the conversations that are happening within these groups. Not only will you be able to identify trends, you may even identify gaps in the industry where your expertise can fill. If there are specific conversations that falls within your expertise / knowledge, participate and contribute. That makes you visible to your potential customers.

LinkedIn Answers

As part of your personal branding, you should be actively participating in LinkedIn Answers, sharing experiences and knowledge with peers and potential customers. If there is a particular question that you would like to answer, create a blog post that is related to that question and blog about it. At LinkedIn Answers, give a condensed version of your answer and refer the reader to that blog post. That way, you drive traffic to your blog when answering the question.

Don’t Forget LinkedIn’s Profile Update

Many LinkedIn users skipped this which comes in handy when you want people to know your newly acquired customer, a new solution or product that you have launched or even a new project that you are working on. Keep your LinkedIn connections informed!