Web Design, Digital & Social Media Marketing in Singapore

Using personas of your target audiences to determine the contents required for your website

// January 27th, 2010 // Web Design

<A quick recap – inline with my belief that all websites must be built with the end-user in mind, contents that are placed on these web pages must naturally be what the target audiences want. As such, I advocate the approach to first understand who they are and deliver what they want.>

As a continuation of my earlier post on the 3 important things web designers need to know when designing a website, I am sharing with you the tools that I use when helping my clients decide what are the contents that are required for the website.

The tool that I use is called the Persona Chart where the target audience is identified, their purpose of visited established and the type of content they want is listed. Have a look and see if it helps you in your next project. If you need the MS Word version, just drop me an email. ;o)