I advocate the use of information architecture to build user-centric websites and leverage on social media channels popular in Singapore to drive relevant and recurring traffic. Let me share with you how social media marketing can help your business in Singapore.
// March 18th, 2011 // No Comments » // Digital Campaigns
The new iPad2 creates a brand new opportunity for digital agencies to develop new interactive content for brands. The video illustrates the tip of the iceberg on various possibilities in terms of application.
// March 7th, 2011 // No Comments » // Digital Campaigns, Social Media Marketing
I shared this video sometime back on how Old Spice uses the social media in their digital campaign – “The man your man can smell like’. Now check this case study out.
Old Spice Social Case Study from Digital Buzz on Vimeo.
// September 15th, 2010 // No Comments » // Digital Campaigns, Social Media Marketing
An interesting application of Facebook Places in digital marketing by Nike Sportswear. Probably one of the first few campaigns that uses Facebook Places.
With Facebook places, marketers can now explore location-based campaigns such as checking-in to a store to enjoy discounts or freebies. Developers can also leverage on the Facebook Places API to integrate their apps with Facebook Places to pull information about people, locations, groups and more. At this point, only a couple of apps like Foursquares will integrate with Fb places.
Looking forward to see this being launched in Singapore soon. For Businesses, remember to ‘Claim your business’ on Fb Places the moment it is launched here so early adopters can start checking-in @ your location.
// January 27th, 2010 // No Comments » // Digital Campaigns, Social Media Marketing
The part that hits me most is the summarizing slides:- “It is okay to lose control. Because you are no longer in control.” What companies and brands in Singapore need to know is the consumers have a voice louder than theirs and the way to go is to embrace and co-create the experience with consumers. One-way, top-down, monologue will not work in today’s environment (okay, it will probably work a little if you have lots and lots of budget).
// November 10th, 2009 // No Comments » // Digital Campaigns
Social media marketing may be the buzz word now and with reports of decreasing CTR, paid media may not be that sexy. But banner ads are not dead. Thanks to Shalabh Pandey, I found a French crime TV series called Braqupo on his blog illustrating the good use of video, audio and animation on a rich media banner.
An excellent recipe for engaging, entertaining and dun-find-it-intrusive banner ad.
// November 3rd, 2009 // No Comments » // Digital Campaigns, Digital Marketing, Social Media Marketing
Digital agencies are probably getting more enquiries on social media marketing lately. Clients have been asking what can they do on Facebook, Twitter, LinkedIn, YouTube, etc. All of a sudden there seems to be a huge demand but is this an opportunity for digital agencies to monetize or it is a wake-up call for us to understand the need to stay relevant in this ever-evolving digital space.
At the end of the day, the agency job is to equip the clients with a strategy in connecting with their customers, a platform to do that, best practices in managing it and tracking metrics to allow R.O.I. reporting. But the actual implementation is still very much by the client. The only possible way to monetize is a retainer fee to help the client stay on the intended path, or help them in making tweaks to fine-tune the entire strategy.
So if you ask me if there’s money to be made here, I will probably say no. As an agency, knowing how to deal with social media allows you to integrate them into your digital strategy, making your outreach campaigns more viral, more influential, more human. Social media marketing should be seen as part of your client digital strategy and it is key that the agency is able to harness this to build better brands via the digital space.
// June 11th, 2009 // No Comments » // Digital Campaigns
Here’s an idea for an ad campaign on FB.
Ask ppl to change their profile pics to a campaign identifier, client’s logo, etc and then join the fan page. Daily draw to win prizes. Winner collects the prize, take a pic with the prize, change the profile pic to that and also change Status to ‘I won this at www.xzx.com’. By doing this, the winner qualifies to win the final grand prize.
Lethally viral….Cool huh?
// May 18th, 2009 // No Comments » // Digital Campaigns
- Regardless the value of the prize, a CID application is required. Click here to download the CID Application. Do check SPF’s website for changes. Application needs to be done 4 weeks prior to commencement of campaign.
- The results needs to be published on newspaper. The law did not state which newspaper so you can choose the one that’s cheapest. Do note that the cost of the newspaper ad must be catered in the proposal.
If a luck draw is to be conducted, it has to be in the presence of a 3rd party auditor. Be sure to get a quote on this before submitting the quote to the client.
It is stated by law the winners need to be notified in writing, by post. No email notifications please.
Unclaimed prizes need to be donated to Community Chest or another other charitable organizations under NCSS. make sure this is done within 2 months of the draw. The donation can be cash of equivalent amount.
Submit an audited statement to CID (Annex B of this document) within 3 months of the draw.
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