Not just rich media, make it entertaining please.
// November 10th, 2009 // No Comments » // Digital Campaigns
Social media marketing may be the buzz word now and with reports of decreasing CTR, paid media may not be that sexy. But banner ads are not dead. Thanks to Shalabh Pandey, I found a French crime TV series called Braqupo on his blog illustrating the good use of video, audio and animation on a rich media banner.
An excellent recipe for engaging, entertaining and dun-find-it-intrusive banner ad.
