Web Design, Digital & Social Media Marketing in Singapore

Chris Brogan: Listening in Social Media

// June 21st, 2009 // No Comments » // Social Media Marketing

Social Media is not merely for marketing. It is a space where meaningful conversations on brands are taking place. It is beneficial for companies to filter these conversations from chatters and derive insights on information pertaining to their brands and products. I found a tool call SPY by Ben Hedrington. It is a search engine that sniffs out conversations on blogs, flickr, twitter & more.

Chris Brogan – Don’t be that guy!

// June 15th, 2009 // No Comments » // Social Media Marketing

Excellent way in articulating the ‘wrong way’. We cannot further emphasize that social media is not a place or peddling your wares. You don’t do it in real life too. I was doing a presentation couple of days ago and was emphasizing that to the client. Imagine going into a social gathering for the first time and you whipped out your products and started pushing them to everyone you meet. We just don’t do that in real life. People that do these things are usually ‘excluded’ from the community immediately. In social media, it is the same.

Listen to Chris – don’t be that guy. please.