Web Design, Digital & Social Media Marketing in Singapore

5 steps to generating leads from LinkedIn

// January 26th, 2010 // No Comments » // Social Media Marketing

Your profile is what you are

On LinkedIn (just like in any other social media spaces), you are what your profile says. As such, it is important that your LinkedIn profile is not only up-to-date but clearly reflects that you do and what you are good at. Put some thoughts into crafting a profile for the job you want.

If you are are a Business Analyst looking out for opportunities in the digital marketing space, changing your current job title to ‘Business Analyst (Marketing / Social Media) will put you within the search radar immediately. Integrate your blog and blog about relevant topics. Get affiliated with relevant groups and start participating in LinkedIn Answers.

Get connected and reconnected

Once your profile is up-to-date and is able to tell people clearly what you are doing and good at, start connecting with people that you know. Take the stack of namecards from your drawer and start searching for contacts that are on LinkedIn too.

Make it a point that whenever you receive a new namecard, do a search on LinkedIn and see if you can locate the contact. Build your network this way and see it grows! Remember to include your LinkedIn URL in your email signature, blog and any digital assets so you can be located easily.

LinkedIn groups – Be seen, be heard.

With new connections adding up, look into potential customers’ profiles and see what are the groups that they are active in. Join them and listen to the conversations that are happening within these groups. Not only will you be able to identify trends, you may even identify gaps in the industry where your expertise can fill. If there are specific conversations that falls within your expertise / knowledge, participate and contribute. That makes you visible to your potential customers.

LinkedIn Answers

As part of your personal branding, you should be actively participating in LinkedIn Answers, sharing experiences and knowledge with peers and potential customers. If there is a particular question that you would like to answer, create a blog post that is related to that question and blog about it. At LinkedIn Answers, give a condensed version of your answer and refer the reader to that blog post. That way, you drive traffic to your blog when answering the question.

Don’t Forget LinkedIn’s Profile Update

Many LinkedIn users skipped this which comes in handy when you want people to know your newly acquired customer, a new solution or product that you have launched or even a new project that you are working on. Keep your LinkedIn connections informed!

LinkedIn made easy

// June 3rd, 2009 // No Comments » // Social Media Marketing

photo credits : Binkiexxx

One of the most asked questions from my clients – What’s LinkedIn and how it can benefit my business?

If you use Facebook to connect to friends, you can use LinkedIn to connect to business associates. LinkedIn is a social networking site where an individual creates an online profile of his/her professional resume. With that profile, he/she then connects to someone in LinkedIn and through that network, establish new job opportunities or business opportunities.

Within your network of business contacts, you can recommend or as to be introduced to other contacts. LinkedIn allows users to also create and join groups. Within these groups, users can discuss and share ideas on the specific topics.

Here are some ways that you can use LinkedIn to leverage on your career or business:-

Join groups and get involved in discussions

Participate in discussion within groups that are related to a your industry. It is through this participation that you inherit new ideas and also made yourself known. In your discussion, you have the opportunity to be heard, make relevant references to your blog posts and even use case studies in your business to reinforce a point you are making. If you are doing it right, you will be able to increase the visibility of your business and brand, generate sales leads, drive traffic to your websites and even enhance your SEO efforts.

Set up a company profile

A properly crafted company profile page will open your company to attract potential candidates. Add links to your company’s blog, facebook group, twitter account, etc. Your digital footprint is something that you can leverage on to attract talents, at the same time, give your potential clients a feel of your corporate culture.

You may want to know before jumping in…

There are a few issues you may want to keep in mind before launching a campaign on LinkedIn.

Confidential corporate information – Similar to any online social media networks, the risk corporate information leaking is real. That risk is multiplied if there is a huge number of employees in LinkedIn. You may want to communicate some simple house rules for employees to aid them in understanding what’s considered ‘confidential’.

Poaching – It is known that recruiters use LinkedIn and other professional networking sites to headhunt potential candidates for their assignments. You may also want to know even without LinkedIn, poaching and headhunting still exists.

You are want you posted - Again, like any social networking, you are what you post. Your corporate culture is also reflected based on how you ‘behave’ on LinkedIn. Be mindful that you are being watched by potential employers, clients and more importantly, your BOSS!

Have fun!