Google SideWiki changes the world wide web to a singular Social Web
// September 27th, 2009 // No Comments » // Digital Marketing, Social Media Marketing, Web Design
Google recently launched the SideWiki plug-in for firefox and IE browsers. With SideWiki installed, anyone can now contribute comments to any webpages. Yes, any webpages. That effectively converted the entire world wide web to a singular social web that empowers consumer to comment on anything & everything.
The SideWiki feature adopts a user rated system that determines the ranking of each comment. Comments that are voted ‘useful’ gets a higher ranking. Abuses can be reported to Google so the folks there can review the offending comment and decide if it should be removed.
Brands hesitant in embracing the social web now has a new challenge right at their doorstep. SideWiki has basically created a comment box on all their webpages allowing anyone to pen their views. Think about your competitors posting a comment that focuses on the weaknesses of your product and emphasizing their strengths over yours. Think about happy customers complimenting your staff for a pleasant experience at one of your outlets or a unhappy customer complaining about the quality of your services. Can you ignore these like you used to because it is happening elsewhere and not on your website?
This is major step forward in the transition of the world wide web to social web and there is more to come. The key is to start learning how to embrace the social web, understand and accept that your corporate website has became a platform where consumers can now openly discuss, comment and compliment you. Listen to the consumers and address issues to deliver a more consumer-focus, consumer-centric and consumer-driven service / product. Equip your people with skills in handling positive and negative feedback and not sweep them under the carpet.
