I advocate the use of information architecture to build user-centric websites and leverage on social media channels popular in Singapore to drive relevant and recurring traffic. Let me share with you how social media marketing can help your business in Singapore.
// May 31st, 2010 // No Comments » // Web Design
Print Designer’s Guide to Web Design from James Archer on Vimeo.
Interesting video illustrating the difference between Print and Web design. A great resource for print-based designers working on web design projects.
// May 25th, 2010 // No Comments » // Web Design
Decision Modes: How People Buy from James Archer on Vimeo.
A good look into the personas of buyers and how it can influence the way a webpage is designed.
// May 21st, 2010 // No Comments » // Social Media Marketing
I like the part where it says (2.45 min)
“Do you like what they are saying about your brand? You better”
Anyone came across stats that are based on Asiapac?
// January 27th, 2010 // No Comments » // Digital Campaigns, Social Media Marketing
The part that hits me most is the summarizing slides:- “It is okay to lose control. Because you are no longer in control.” What companies and brands in Singapore need to know is the consumers have a voice louder than theirs and the way to go is to embrace and co-create the experience with consumers. One-way, top-down, monologue will not work in today’s environment (okay, it will probably work a little if you have lots and lots of budget).
// September 8th, 2009 // No Comments » // Social Media Marketing
This is a great video on how social media will change the way we see, understand and do things. It is also a great tool to use to convince brands the power of groundswell and the need to understand it. The takeaway piece for this video is the need to understand and adopt the ‘mature way’ of embracing social media.
btw, you should make it a habit to view one video a day from ted.com. I sure made me smarter. ;o)
// June 21st, 2009 // No Comments » // Social Media Marketing
Social Media is not merely for marketing. It is a space where meaningful conversations on brands are taking place. It is beneficial for companies to filter these conversations from chatters and derive insights on information pertaining to their brands and products. I found a tool call SPY by Ben Hedrington. It is a search engine that sniffs out conversations on blogs, flickr, twitter & more.
// June 15th, 2009 // No Comments » // Social Media Marketing
Excellent way in articulating the ‘wrong way’. We cannot further emphasize that social media is not a place or peddling your wares. You don’t do it in real life too. I was doing a presentation couple of days ago and was emphasizing that to the client. Imagine going into a social gathering for the first time and you whipped out your products and started pushing them to everyone you meet. We just don’t do that in real life. People that do these things are usually ‘excluded’ from the community immediately. In social media, it is the same.
Listen to Chris – don’t be that guy. please.
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